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In a day and age where most companies are using video as part of their marketing activities, it is crucial to approach each video strategically in order to make sure it resonates with your audience and drives the results you’re looking for.
Every industry is different, so each video you create probably differs pretty significantly. But the approach we take in getting to that end result should be relatively similar. First and foremost, we all must take our audiences into consideration. One audience may be looking for a little comic relief, while another, like ours, may find that inappropriate.
You know your audience best, but regardless of the style of video you wish to create, the message of the video should follow certain guidelines.
Beyond the content of your video production, there are a few other important components to consider when publishing your video to improve it’s chance of success:
Although every industry and every company have different audiences and ultimately very different video campaigns, these principles of video content, and basic rules of thumb are important to keep in mind for every video you produce – no matter how emotional or educational.
We are excited to announce the arrival of Broadcast Videos!
We are excited to announce three new features based on early beta feedback.
Today marks a major milestone for Enveeo with the release of our beta platform. We are excited to ga...
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